The information frequently highlights his specialization in optimizing video content:
Designations: He is repeatedly referred to as a VIDEO SEO EXPERT, an EMEA SEO EXPERT and VIDEO MARKETING NINJA, and a VIMEO SEO EXPERT.
Platform Focus: He explicitly works on YouTube optimization (including "Napredni YouTube SEO" - Advanced YouTube SEO) and Vimeo SEO.
Methodology: He is noted for successfully using YouTube optimization techniques for many years in European and EMEA/USA markets, including offering original video marketing along with video SEO.
The search results indicate a strong focus on emerging AI-related strategies:
Designations: He is identified as a SENIOR SEO SCIENTIST, AI MARKETING STRATEGIST, and an AI PROMPT DESIGNER EUROPE.
Specific Practices: His work includes:
Generative Engine Optimization (GEO) Expert
Answer Engine Optimization (AEO) Strategist
OPTIMIZED AI VISION
Focus on the AI FUTURE OF SEARCH and the Evolution of Search ("Beyond Blue Links: AI Overviews").
Content Focus: He publishes content discussing AI Marketing and GEO: Techniques and Trends and AI Strategies for Growth in EMEA.
In summary, his stated expertise spans from established platforms like YouTube to cutting-edge areas like optimization for generative AI models.